Walking through the doors of the pristine Chalet Event Center in Rocklin, California, everyone in attendance was transported to a fantastical backdrop of under-the-sea glitz and glamour complete with beautiful and creative paper Mache jellyfish adorning the ceiling above the runway - the creation and work of deco designer Yennie Zhou.  Produced by DMR Productions, this year's annual white party was hosted by the stunning Bethany Crouch and benefited the L is for Lupus Foundation.  With everyone decked out in their most fashionable all white attire, this exclusive event raised funds for a great cause while having a night to remember. ​

In collaboration with Cosmo Beauty Academy and the team of stylists and make-up artists lead by Soladad Mendez, dozens of models for 5 amazing designers spent the day getting ready to grace the stage with unique designs. Above and Beyond Cakes provided delicious desserts to ensure the VIP treatment was felt across the board. Thanks to their support and local sponsors that included the Digital booth, Lush Balloons, and Crest Café just to name a few, the experience was memorable.  Between the delicious catered food, raffle giveaways throughout the night, and talent performances between the captivating runway showcases there wasn't a down moment to be had. ​

When guests weren't eating gourmet cuisine, watching captivating talent like contortionist Nani Paca, Priestess the belly dancer, or the comedian Buddy Rahming, their eyes were attentively glued to the stage to watch the exclusive lines of the 5 talented designers presented by Sacramento Fashion Week gracing the stage. ​

Opening the show was designer Nicole Jordan, am amazing and unique designer whose designs have already been featured in numerous publications. Next, designer Lisa Lo showcased her cross-cultural couture collection intoxicating the audience with her innovative designs which highlight her artwork by using textiles with a variety of textures and patterns. 

Finishing up the 1st half of the show was designer Latiya Gholar exhibiting her American Umma line, juxtaposing her iconic Islamic cultural attire with American culture, guided by the color white as the defining theme. ​​

The second half of the event started with Lisa Lo's ready to wear lineup, followed by Maya Leon presenting her collection "Angela de Forsage" which marries romantic and whimsical styles to result in a spontaneous and expressive, uniquely different display of fashion. ​

Finishing off the runway proceedings was Hannah Be, a sustainable stylist who creates one of a kind looks using eco friendly, vintage, and upcycled fashion and accessories. With her brand, "Retrospect Vintage Fashion Collection," she delights in creating an exclusive curated line that can be brought to anyone's closet with the click of a mouse. 

From the performing artists to the talented designers, the White Party was filled with excitement and allure, and all aspects revolving around the all white theme. This annual event continues to grow, and after this year, it's clear that it will continue to thrive. Keep an eye out for the next event produced by DMR productions, if you couldn't make it this year, make sure you don't miss out on the next. ​

​Author | Jax Buttle

An international recording artist is seeking to cast male and female dancers/actors for an upcoming music video shoot that will be shooting Saturday November 2nd in Roseville.

​​Casting Dates: Sat, October 19th 12NOON – 3PM

Where: The Chalet Event Center
5450 China Garden Road
Rocklin, CA 95677

​​Pay Rate: $50 flat up to 4hrs

Requirements:

• Appear between 18 – 28 yr old

Please Dress as Follows:

• Fitted clothes (skinny jeans, tank, V or scoop neck T)
• Bring a pair of heels and be prepared to show a little freestyle

​Casting Dates: Sat, October 19th 2019 12NOON – 3PM

Where: The Chalet Event Center
5450 China Garden Road, Rocklin, CA 95677

Requirements:

• Appear between 16 – 28 years of age (Minors must be accompanied by a parent/legal guardian)

• Male: Athletic & tone (5′-10" min.)
• Female: Slender weight to height proportion (5′-7″ min. in bare feet)
• Female: Dress size 0-8.
• All models must be healthy, in good physical shape
• No experience necessary
• Must be able to walk in heels

Please Dress as Follows:

• Fitted clothes (skinny jeans, tank, V or scoop neck T)
• Female: Bring a pair of heels (no slippers, platforms or chunky heels)
• Male: Bring dress shoes​

Sacramento Fashion Week (SACFW) is focused on delivering an upscale fashion event and bridging the gap between designers and buyers.  We strive to deliver a great production through careful curation of design talent and working with some of the best production talent in the area.  Our selection is based on originality, construction of each piece, consistency throughout the collection and marketability.  Participating in Sacramento Fashion Week will provide you with a unique opportunity to promote your brand and/or collection to an audience of industry professionals as well as devoted fashionistas.

​Spring Summer Collection
Entries must be in the exclusive work of the submitter or submitting team. Designs must have been completed within the last year, or created especially for the showcase

Winter Fall Collection
Entries must be in the exclusive work of the submitter or submitting team. Designs must have been completed within the last year, or created especially for the showcase

Submission Requirements:

• Letter of Intent – The letter should describe the reason(s) you would like to participate.
• Biography – 250 word count bio about the brand, designer, and design aesthetic.
• Picture – Professional profile headshot.
• Sketches – Concept board representing inspiration for the collection you intend to present.
• Press Kit – Media package for promotions which should include a resume of past events, a link to your brand’s website, locations where your pieces are sold, professional photographs of past shows, links to promotional and showcase videos and magazine tear sheets and/or blog write ups.

All requirements must be filled out completely as possible.
Submission must be received complete by November 30th 2019
Once selected and approved, designers must be able to attend scheduled designer production meetings to review your collection progress.
Approved designers will be required to feature a 12 – 20 piece collection in one season.
Spring/Summer or Fall/Winter Collection

All submissions must be received in English and submitted by email for evaluation

​A technology company is looking to feature a fashion designer in their commercial.  Designer must have a website (facebook or instagram doesn't count).  Designer must also be working on a collection. Can be anything from high end to sportswear. If you have your own loft that is even better.

Pay Rate:  $500 plus 20 percent a day 1-3 days shoot in SF

This is your chance for a cool commercial featuring you and YOUR designs for the world to see and the Tech company foots the bill :) Pretty cool huh!!

Please include website, your location and contact info in your submission  ​

All year long DMR Productions in collaboration with Sacramento Fashion Week has been striving to showcase the growing fashion industry breaking into our humble farm to fork Capital city.  The most recent event being a culmination of fashion, music, art, and culture, an equation that would make any Sacramentan proud to be part of this growing city.  Havana Nights is the exclusive event being referred to. 

There’s a universal appeal to 1950’s Havana lifestyle that was prevalent in Cuba at the time.  The classy old school cars, the music drenched in cultural feels, the uniquely exotic foods, and the fashion specific to the region all command attention center stage creating a perfect culmination to represent Havana Nights.  Whether the gathering is to raise money for the cause (L is for Lupus) or simply to raise the roof, this Havana Nights themed party was the perfect experience for guests to celebrate the culture while reveling in the fashion displayed from local designers.  The only thing missing from this year's Havana Nights event was a blackjack table, which is already in the works for next year's event. That's right, the organizers are already planning for 2020 and are adding so much more to the itinerary. 

To recap on the event for those who didn't make it out, the day started with a free exotic car show in the parking lot of the Chalet Event Center in Rocklin, California. Vendors included Casillas Cigars, who rolled authentic Cuban cigars, as well as Maui Wowi providing a welcomed variety of smoothies.  The weather was hot, but the Havana inspired style on display from everyone in attendance was hotter. 

By 4:00 PM the doors opened for the main event right as the models took their last rehearsal walks in preparation for the evening's fashion show.  Live musicians for this year's events included 95MIL and El Jamexican who graced the stage and premiered their latest music for the attendees, with tunes spun from DJ Elizabeth from Behind the Scenes Sounds.   95MIL was the first performer of night.  Singing the first of two songs which were a unique fusion of Latin and hip hop.  The latter of the two was sung mid-way through the night with the support of two backup dancers from BiqMoves, a local entertainment company headed by Bryanna Quinonez. El Jamexican was the second performer who provided the captive audience with a unique fusion of Latin and Jamaican beats along with special guest Issa Simone. Their collaborative performance created a Caribbean vibe that got everyone swaying. 

The first designer, Maya Leon, presented a collection she first premiered at Sacramento Fashion Week this past February (2019). A colorful mix of bright colors and whimsical styles, she never fails to light up the runway. 

Tyniece Hall brought out a diverse genre of glam rock, sexy pop culture, and edgy urban streetwear with a mix of textiles and textures. Her Swagger House of Art & Fashion brand is mostly sold online, but the fact that she only graces the runway with a few shows a year made this an exclusive experience for all in attendance. 

Closing the night D’Amante Bridal previewed their alluringly sexy Bridal Lingerie collections for the very first time. It was a labor of love by the mother-daughter duo who also premiered their enchanting Bridal collection at the 2019 SACFW showcase at Sacramento's exclusive Library Galleria venue. Always focusing on being able to come to the bride and customize any nuptial endeavors, they strongly feel for the everyday bride.  “We want to create a collection for every woman. It doesn’t matter what size you are. We create your own one of a kind wedding dress, custom fit to your body and delivered in 12 weeks or less.” Gloria Magana and Corina Camacho teamed up to modernize bridal class beyond just the dress and captivate the audience with experiencing the personal and real allure of what happens beyond the vows at the alter. This sophisticated beauty line closed out the show with an enchanting march of satin and lace that could turn the eyes of anyone in view, and indeed it did. 

Each designer carefully selected each facet of the complete look for their line to compliment their collection. From dramatic glittering eyes with extreme cat eye liners to soft effortlessly natural glowing accents, each look was specifically matched to the style showcased fit each designer and their perspective lines. Hair styles included everything from long natural curls, loose waves swept to the side, messy sexy buns on top, and even some volume textured ponytails with extensions. Talented hairstylists and MUAs headed by Soledad Mendez came together to collaborate from various professional entities, some traveling from outside our humble city lines to prepare the models for perfection. Students and alumni from Cosmo Beauty Academy put their skills to work, leading other stylists in the production to learn and grow in there experience. 

​Casting Dates: Sat, August 21st 2019 12NOON – 3PM

Where: Mayahuel Restaurant Patio
1200 K St, Sacramento, CA 95814

Requirements:

• Appear between 16 – 28 years of age (Minors must be accompanied by a parent/legal guardian)

• Female: (5′-7″ min. in bare feet)
• Female: Dress size 0-12 (open to seeing all)
• All models must be healthy, in good physical shape, have clear (unblemished) skin, no obvious scars, no tan lines, no excessive piercings or tattoos.

Please Dress as Follows:

• Fitted clothes (skinny jeans, tank, V or scoop neck T)
• Female: Bring a pair of heels (no slippers, platforms or chunky heels)