 Oscar Vasquez Photography What an amazing night of Sacramento's most fashionable coming together to celebrate community growth and take in the newest trends to grace the runway for 2020. Hosted by Goodday Sacramento and CBS13's very own reporter, Sabrina Silva, it was a night full of skillful outfit changes, VIP treatment, and the constant flashing of paparazzi camera lights throughout the venue. This year's appropriately dubbed Fashion in the City (FITC), was hosted in an amazing new venue, The Rink Studios, who partnered with DMR Productions to present this year's event.  Host Sabrina Silva | Kondrya Photography After years of renovation in the historical neighborhood of Del Paso Heights, The Rink Studios is an amazing example of community growth, utilizing the potential of a once glorified historical Sacramento neighborhood to collaborate with those working to restore it in attempts to result in greatness. Before we talk about the greatness that ensued during the finale showcases, let's recap what happened during the week prior to the big shows.  DMR Photography Monday was all about hair and makeup. Headed up by the talented folks at Cosmo Beauty Academy, it was an event filled with tips, pointers, and live model demos on everything one needs to know to be successful in the field. This team, led by Soledad Mendez, also slayed all the hair and makeup for the models during the shows.
Tuesday was all about education in the form of a fashion panel including some major players in the Sacramento fashion scene. Led by Emmy award winning talk show host Veronica Castro, the panel included Ryan Hammond of R Douglas Custom Clothier; notable fashion photographer, Tim Engle; accredited attorney and fashion mentor, Uduak Oduok; and international fashion model, Faith Vega. It was a great opportunity to hear about their experiences, struggles, and triumphs, while the audience in attendance got the chance to ask questions to the panel.
Wednesday was an event for all aspiring models, the annual model bootcamp. The workshop mainly focused on runway training, however, it also catered to models seeking advice on how to successfully break into the industry.
Thursday was Fashion on Film, a fun collaboration with the California Film Association. This event juxtaposes short films that revolve around high end avant garde fashion trends and themes. This year focused on the retro vibe and was definitely not one to sleep on. This was DMR Productions' first collaboration with Unbounded Ambition Films for an online series using FITC as one of the principle sets to be the backdrop of the series.  L for Lupus Foundation with REM representative Carrie Jacob | Kondrya Photography Before moving on to the highlight of the week, the finale, let's take a moment to recognize the charity behind the effort. A portion of the bar went to benefit the L for Lupus Foundation, which is a charitable cause DMR Productions is proud to get behind in support. Find out more about the cause at www.lforlupus.com. Event sponsors included Relaxation Energy Mood (REM), JQ Events, Cosmo Beauty Academy, APS Presentations, and CustoMyHair. VIP food was provided by Kru Japanese Contemporary Cuisine, and Locked Barrel. REM went the extra mile and partnered with the L for Lupus Foundation, and created Blood Orange CBD oral drops. A CBD oil drop provides fast results, and long- lasting effects to relieve pain. 50% of the proceeds from the sales will be donated directly to the foundation. For more information on the this and other CBD products you can visit their website at www.reliefenergymood.com  This exclusive annual display of style excellence brought out a plethora of talented designers, gorgeous models, and fashionistas from every walk of life. Friday night showcased the talent of stylist Ashley Goins, who presented a tribute collection inspired by Selena, the late Tejano singer, honoring the 25th anniversary of her passing. Student designers Veronica Thao, Kelsie Hammonds, Laila Allathkani, and Gabrielle Pyle from Sacramento State Fashion Association,  Designer Ashley Goins | Kondrya Photography  Student designers from SFA | Kondrya Photography  Designer Keevona Reynolds | Kondrya Photography Keevona Reynolds, Olivia Armstead, Maya D'Leon, and Annmarie Bustamante alongside her co-designer Dalya Azulai and Jennifer Laughlin, with fabric designs by Dan Cordie, rounded off the featured designers for the night. The extravagance and skill displayed on Friday night was only the beginning, giving everyone a taste of what the Sacramento fashion scene has to offer, and what was still to come.  Designer Brand Casually Uncommon | Kondrya Photography  Designer Olivia Armstead | Kondrya Photography  Designer Maya Leon | Kondrya Photography If Friday night was a taste, Saturday night was the buffet. With a packed house, including Sacramento's own VIP David Garibaldi, who has shown support years prior, Saturday night transported everyone in attendance to a place of glamour and exclusivity. This truly adding clear evidence to the apparent growth of our Capital City. The designers who rocked it on Saturday were Tamika Huff; Jade Marlin; Zenzele Nuru, in collaboration with Mario B and Miss B; Anastasia Kryukova, in collaboration with Audentes Leather; Samantha Wall; and lastly Adeline Muminova, in collaboration with Eshonna Trice. So much breathtaking style engulfed the building Saturday night! For those unable to attend, you truly missed out. As the night wrapped up, CEO/Founder, Duane Ram, and myself, Associate Producer/Production Manager, were welcomed to the stage by the fabulous Sabrina Silva to thank the hard working and dedicated team with DMR Productions. We also took a moment to give a special shout out to everyone who helped make the week come to fruition. It has truly been an honor to continue to be a part of this growing industry in our expanding golden city. To see how far we have come as a production would make any fashionista shine. After a brief speech thanking the audience, sponsors, venue, models, makeup artists, and team, we invited everyone to the after party at Northside Bar a few doors down as well as London downtown, two new vibrant bars joining the Sacramento nightlife scene. And with that, and with a heavy heart, we bid the night adieu. After another amazing year, we can only expect even bigger and better things for the year to come with the next production of FITC, which is already in the works. We are proud to announce that our fashion show production recently received a 2020 Best of Sacramento Award! We are truly honored for being given this recognition.  Sacramento Fashion Week has been selected for the 2020 Best of Sacramento Award in the category of Fashion Show Production. The Sacramento Award Program focuses on companies that have demonstrated their ability to use various marketing methods to grow their business in spite of difficult economic times. Recognition is given to those companies and organizations who have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2020 Sacramento Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Folsom Award Program and data provided by third parties.
The Sacramento Award Program was established to recognize the best of local businesses in our community. Their organization supports and works exclusively with local business owners, trade groups, professional associations, and other business advertising and marketing groups. Their mission is to recognize the small business community's contributions to the U.S . economy.
 Casting Dates: Sun, February 9th, 2020 11 AM – 1 PM
Where: The Rink Studios 1031 Del Paso Blvd, Sacramento CA 95815 Requirements:
Please Dress as Follows:
 Dwyer Casting is Seeking Men & Women 18+ for background work on an upcoming feature film.
Must be available to work a Full Day (12 hours or longer per day) Must be legal to work in the U.S. Must bring valid Photo I.D. & Social Security Card, or Passport. Filming in SAN FRANCISCO February 5th – March 1st 2020 Payment is $124.72 for 8 Hours Follow the link below to register. Besure you are ready with your contact info, recent photos (clear face and full body images) all of your clothing and size info as well as photos and a description of your car if you own one before you sign up.  SACFW 2018 | PHOTOGRAPHER - OSCAR VASQUEZ | DESIGNER - LENA TROSKO Casting Dates: Sat, January 11th & Sun. January 12th 2020 11 AM – 2 PM
Where: The Rink Studios 1031 Del Paso Blvd, Sacramento CA 95815 Requirements:
Please Dress as Follows:
 Project New Years Promo Models
Role Female Model 21-35 Rate $20/hr Submissions Due By end of day 12/30/2019 Shoot/Performance Dates December 31st Tuesday 6:30PM-12:30AM Location The Union Lounge Old Sacramento California Breakdown Looking for full figured models to help bring in the New Year. Must have a cocktail dress and come hair and makeup ready. Submission Details Please send a headshot with your stats and contact info. Please also send a picture of your dress for approval. Project Bridal Shoot Role Male & Female Model 21-35 Rate $20/hr Submissions Due By end of day 12/13/2019 Shoot/Performance Dates December 14th Saturday 12-4PM Location The Union Lounge Old Sacramento California Synopsis International photographer looking to add a couple more models for an exclusive shoot featuring O'Blanc gowns. Dress size 4  SACFW2017 @ Ikona Photography Submission
Send headshot, stats and contact info.  Project Designer Shoot
Role Male Model 21-35 Rate Lead $100/Day Submissions Due By 12/16/2019 Shoot/Performance Dates December 21st Saturday Location Sacramento California Synopsis Local designer is looking for male models in good physical condition to shoot in new collection that would be featured on his website. Shoot duration would be 2-4hr max. Submission Send headshot and resume with contact info. Links to website and reel if you have them.  Project Online Series Nawalt
Union Status NON-UNION Role Female Lead / 21-35 Rate Lead $100/Day Submissions Due By 12/15/2019 Shoot/Performance Dates Feb 17-22nd 2020 Shoot/Performance Dates Note 2-4 days in Sacramento California Synopsis Chad and Nawalt spend a beautiful evening together and are clearly in love with each other. After a weird, recurring dream, Chad awakens to find Nawalt has disappeared without a trace. Puzzled, Chad finds a clue that may lead him to her. Submission Send headshot and resume with contact info. Links to website and reel if you have them. |
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