A LOVE LETTER TO THE WORLD
Hassan Sheheryar Yasin or simply HSY is easily one of the most recognizable names in india when it comes to fashion and entertainment. As a fashion brand HSY is best known for combining contemporary silhouettes with the traditional techniques of old. The brand’s inspiration is distinctly Eastern peppered with Western influences. Hassan Sheheryar Yasin is the fashion force behind the label and has been referred to as the ‘New King of Couture’ by Harper’s Bazaar magazine.
In the news, Pakistan is seldom, if ever, mentioned for its extraordinary literature, its soul stirring music, its cuisine, or its fashion. Pakistani fashion designers face a difficult task of promoting their brands, and building successful fashion-related businesses in a country struggling with issues of terrorism, religious fundamentalism, and militancy, among others. The name of the country alone tends to stir up images of Islamic fanaticism, suicide bombings, and the Taliban. These are the pictures that the international media has associated with Pakistan for the last three decades. Certain arts and crafts that define the heritage, such as hand-sewn embroidery, are becoming obsolete in a struggling economy. Young Pakistani artists want to show the world, and Pakistan itself, the "other side of Pakistan.” The Pakistan with the aforementioned rich, vibrant culture, and the long heritage of beauty, vibrancy, kindness, and love. It was, and still is, a "positive" Pakistan.
Art has historically been a medium that bridges cultural gaps, transcends differences, and ultimately creates awareness. Visual awareness through art, whether via a painting or a high-end fashion show can illustrate one's rich culture, steeped in history and beauty. As of right now, the average cost of an Indian wedding in the United States is expected to hit $250,000 this year, roughly 10 times the national average, according to Indian Weddings Magazine,
BRINGING THE POSITIVE IMAGE BACK
WHO WE ARE:
A Power Trio who has extensive experience and history in the world of fashion and weddings.
A team of professionals who have been working hard to bring quality events to Northern California.
Owner of WeDo Designs
Owner of Henna Moods
Owner of Rukhsanas Beauty Place
This team of three empowered women are determined, focused, and powered by PASSION.
Passion to bring high-end fashion to the market and newly engaged couples.
Passion to fuse Americans brides and vendors to South East Asian vendors and brides.
Passion to bring South East Asian culture and fashion to main stream.
RBR Productions presents
Mubabat Nama (Love Letter)
by Hassen Sheheryar Yasin
An exclusive premiere presentation of the HSY label in Northern California
SUNDAY AUGUST 19th 2018
Hilton Sacramento Arden West
2200 Harvard Street, Sacramento CA 95815