REVISED December 2025: Overall Direction & Strategy
The Big Picture
December's mission is now **"Deadline Month & The Big Reveal."** Our entire focus shifts to an aggressive countdown campaign for the **Dec 15th designer deadline**, followed by the massive hype moment of announcing the official FWSAC 2026 designers on New Year's Eve.
The Monthly Narrative Arc
Dec 1-15: The Final Countdown ⏳
We build relentless urgency with a daily countdown in the final week, driving high-quality, last-minute applications. The Legacy series supports this by reinforcing our brand's prestige.
Dec 16-30: The Pivot & Hype Bridge □
The moment the deadline passes, we pivot. We tease the **Model Casting Call** to hook our next talent pool and run holiday content while the designer selection process happens behind the scenes.
Dec 31: The Big Reveal □
We end the year with our biggest announcement yet: the official list of FWSAC 2026 designers. This merges the excitement of New Year's Eve with a huge brand win, setting the stage for January.
How to Read the Calendar
Status Key
Ready: Visuals are complete and approved.
In Progress: The asset is actively being created.
Needs Visuals: A new task for the creative team.
REVISED FWSAC - December 2025 Content Calendar
December 2025 Overview
Total Posts: 52+
Key Themes: Designer Deadline Countdown, Legacy Series, Holiday Celebrations, Designer Announcement
Major Events: Designer Deadline (Dec 15), Designer Selections Announced (Dec 31)
| Date | Platform | Post Title | Pillar | Caption/Details | Visuals Needed | Status |
|---|---|---|---|---|---|---|
| 2025-12-01 | Red Ribbon Solidarity | Vision | World AIDS Day. Red represents awareness, remembrance, support. #WorldAIDSDay | Red outfit with red ribbon accessory | Needs Visuals | |
| 2025-12-05 | #FWSACLegacy: 2012 | Legacy | Kicking off the countdown. 14 years of fashion. First up: 2012. #FWSACLegacy | Highlight Reel of 2012 show | Needs Visuals | |
| 2025-12-05 | 10 Days Left, Designers. | Hype | The deadline is approaching. You have 10 days to submit your collection for FWSAC 2026. #DesignerCall #FWSAC2026 | Bold "10 DAYS" graphic. | Needs Visuals | |
| 2025-12-10 | Fashion for All | Vision | Human Rights Day: Fashion is for every body, every identity. #HumanRightsDay #InclusiveFashion | Diverse styling showcase | Needs Visuals | |
| 2025-12-12 | #FWSACLegacy: 2013 | Legacy | The journey continues. A look back at the dramatic silhouettes of 2013. #FWSACLegacy | Highlight Reel of 2013 show | Needs Visuals | |
| 2025-12-13 | 72 Hours Left. | Hype | The clock is ticking. 72 hours remain to submit for FWSAC 2026. #LastChance | High-urgency countdown Reel. | Needs Visuals | |
| 2025-12-14 | Submissions Close TOMORROW. | Hype | This is your 24-hour warning. Submissions for the FWSAC 2026 runway close tomorrow night at midnight. | "CLOSING TOMORROW" graphic. | Needs Visuals | |
| 2025-12-15 | DEADLINE DAY: Submissions Close Tonight | Hype | This is it. Your last chance. Submissions for FWSAC 2026 close at midnight. Your future is waiting. #FinalCall | Dramatic "CLOSING TONIGHT" Reel. | Needs Visuals | |
| 2025-12-15 | FINAL DAY TO APPLY | Hype | ATTENTION DESIGNERS: Today is the final day to submit your collection for FWSAC 2026. Applications close at 11:59 PM PST. | "DEADLINE TODAY" graphic. | Needs Visuals | |
| 2025-12-16 | The Runway is Waiting. | Hype | Thank you to all designers who submitted! While our panel reviews, we're looking ahead. Model Casting details drop in January. Are you ready? #ModelCall | High-impact B&W model shot. | Needs Visuals | |
| 2025-12-19 | #FWSACLegacy: 2014 | Legacy | The year of fearless prints. Remembering the bold statements of 2014. #FWSACLegacy | Highlight Reel of 2014 show | Needs Visuals | |
| 2025-12-24 | Christmas Eve Glamour | Vision | Christmas Eve elegance. Festive without the kitsch. #ChristmasEve #HolidayGlamour | Elegant holiday outfit. | Needs Visuals | |
| 2025-12-25 | Merry & Styled | Vision | Merry Christmas from FWSAC! #MerryChristmas | Festive branded graphic. | Ready | |
| 2025-12-26 | #FWSACLegacy: 2015 | Legacy | Electric energy. Unforgettable moments. This was 2015. #FWSACLegacy | Highlight Reel of 2015 show | Needs Visuals | |
| 2025-12-31 | ANNOUNCING THE FWSAC 2026 DESIGNERS | Hype | Happy New Year! Ringing in 2026 by revealing the official designers for Sacramento Fashion Week. Congratulations to all! See the full lineup in our stories. #FWSAC2026 #NYE | High-impact announcement Reel listing the designers. | Needs Visuals | |
| 2025-12-31 | Official FWSAC 2026 Designer Announcement | Hype | Happy New Year! We are thrilled to end 2025 with our biggest announcement yet. Please join us in congratulating the official designers selected for FWSAC 2026! [List of designers]. We can't wait to see their collections on the runway. | Official announcement graphic with all designer names. | Needs Visuals | |
| 2025-12-31 | Announcing the FWSAC 2026 Designer Cohort | Hype | As 2025 concludes, DMR Productions is proud to announce the official designer cohort for Sacramento Fashion Week 2026. Following a rigorous selection process, these brands have been chosen... Congratulations to all. #FWSAC2026 | Professional announcement graphic. | Needs Visuals |