October 2025: Overall Direction & Strategy
The Big Picture
With the designer application window officially opening on October 10th, this month's mission is a two-phase attack: build massive pre-launch hype, then execute a high-energy launch that drives immediate, high-quality applications.
The Monthly Narrative Arc
- Phase 1 (Oct 1-9): The Countdown. We're in full pre-launch mode. The goal is to build anticipation and prime our audience of designers. Posts will shift from "apply now" to "get ready," creating a sense of urgency before the window even opens.
- Phase 2 (Oct 10-31): The Launch & Brand Depth. We kick off with a huge "Submissions Open!" announcement on the 10th. The rest of the month is dedicated to keeping that momentum going while showcasing our brand's values through culturally relevant content, reinforcing why FWSAC is the platform worth applying to.
How to Read the Calendar
Pillar
This column defines the strategic goal of the post. It's the "why" behind the content.
- Hype & Talent: These are ACTION posts, designed to drive a specific action (like an application or a click).
- Vision & Legacy: These are BRAND posts, designed to build our reputation and showcase our values.
Status
This shows the production stage of the visual assets for each post. It's our at-a-glance to-do list.
Ready: Visuals are complete, approved, and ready to be scheduled.
In Progress: The asset is actively being created or revised by the team.
Needs Visuals: This is a new task in the queue. The creative team needs to start on this.
Other Columns
- Caption/Details: This is the draft text for the social media post itself.
- Visuals Needed: This is the creative brief for the graphics/video team. It describes what the visual should be.
FWSAC - October 2025 Content Calendar
October 2025 Overview
Total Posts: 32 posts
Key Themes: Pre-Launch Hype, Designer Submissions Launch, Mental Health Awareness, Halloween
Major Announcement: Submissions officially open **October 10**
| Date | Platform | Post Title | Pillar | Caption/Details | Visuals Needed | Status |
|---|---|---|---|---|---|---|
| 2025-10-02 | The Countdown Begins. | Hype | The moment is almost here. Designer Submissions for FWSAC 2026 open October 10th. Get your vision ready. #FWSAC2026 #ComingSoon | High-impact teaser Reel with "OCTOBER 10" text. | Ready | |
| 2025-10-02 | Save the Date: Submissions Open Oct 10 | Hype | Get Ready! We are thrilled to announce that Designer Submissions for FWSAC 2026 will officially open on October 10th! #FWSAC2026 #DesignerSubmissions | Stunning runway photo with "Submissions Open October 10" text. | Ready | |
| 2025-10-07 | 3 Days. Your Collection Deserves This Stage. | Talent | Submissions open in 3 days. Is your collection ready for the FWSAC 2026 runway? Professional production, regional exposure, and the platform your brand deserves. #FWSAC2026 #DesignerOpportunity | Professional designer workspace or sketch flat lay. | Ready | |
| 2025-10-10 | SUBMISSIONS ARE OPEN! | Hype | The moment is here. Designer Submissions for FWSAC 2026 are officially OPEN. This is your stage. Apply now via the link in our bio. #FWSAC2026 #SacramentoFashion #DesignerCall | High-impact Reel/video. Fast cuts of past runways, ending with bold text: SUBMISSIONS OPEN. | Ready | |
| 2025-10-10 | SUBMISSIONS ARE OPEN! | Hype | We are thrilled to announce that Designer Submissions for FWSAC 2026 are now OPEN! This is your opportunity to showcase your collection. #FWSAC2026 #DesignerSubmissions | Stunning runway photo carousel (3-5 images) with text overlay. | Ready | |
| 2025-10-10 | SUBMISSIONS OPEN! | Hype | Designer submissions for #FWSAC2026 are officially OPEN! This is your runway. Apply: [Link] #SacramentoFashion | Bold graphic with "Submissions Open" text. | Ready | |
| 2025-10-10 | Designer Submissions Open for FWSAC 2026 | Hype | DMR Productions is pleased to announce that designer submissions for FWSAC 2026 are now open. #FashionIndustry #DesignerOpportunity | Professional branded graphic with submission details. | Ready | |
| 2025-10-10 | Mental Health Matters: Self-Care Style | Vision | World Mental Health Day reminder: Fashion should make you feel good, not stressed. Your comfort matters. #WorldMentalHealthDay #SelfCareStyle | Comfortable, calming outfit flat lay. | Needs Visuals | |
| 2025-10-10 | Why Apply? (Producer Clip) | Vision | A quick word from our founder on what makes the FWSAC platform unique for designers. #FWSAC2026 #FashionProducer | Short, self-shot video clip (Reel) from the founder. | In Progress | |
| 2025-10-13 | Heritage & Craftsmanship | Legacy | Honoring Indigenous Peoples' Day by celebrating indigenous artisans. Respect the roots. #IndigenousPeoplesDay #HeritageStyle | Indigenous-inspired textiles, beadwork details. | Needs Visuals | |
| 2025-10-15 | Time is Moving - Have You Applied? | Hype | Submissions are pouring in for FWSAC 2026. Don't wait. Apply now. #FWSAC2026 #DesignerSubmissions | Urgency-driven graphic with submission reminder. | Ready | |
| 2025-10-22 | Make Your Application Stand Out | Talent | Application tip from our producer: 1) Cohesive vision. 2) Professional photography. 3) Clear brand story. #FWSAC2026 #DesignerTips | Infographic-style tips carousel for Instagram. | In Progress | |
| 2025-10-31 | Runway or Masquerade? | Vision | Halloween meets high fashion. Dramatic silhouettes, gothic glamour, and the art of transformation. #Halloween #GothicGlam | Dramatic gothic fashion look with theatrical elements. | Needs Visuals |