REVISED February 2026: Overall Direction & Strategy
The Big Picture
February is the "Final Countdown & Conversion" month. We will conclude our Legacy Series—highlighting the modern era of our 21-year history—and launch a powerful campaign to convert our audience into ticket holders for the March showcase.
How to Read the Calendar
Pillar
This column defines the strategic goal of the post. It's the "why" behind the content.
- Hype & Talent: These are ACTION posts, designed to drive a specific action (like an application or a click).
- Vision & Legacy: These are BRAND posts, designed to build our reputation and showcase our values.
Status
This shows the production stage of the visual assets for each post. It's our at-a-glance to-do list.
Ready: Visuals are complete, approved, and ready to be scheduled.
In Progress: The asset is actively being created or revised by the team.
Needs Visuals: This is a new task in the queue. The creative team needs to start on this.
Other Columns
- Caption/Details: This is the draft text for the social media post itself.
- Visuals Needed: This is the creative brief for the graphics/video team. It describes what the visual should be.
REVISED FWSAC - February 2026 Content Calendar
February 2026 Overview
Total Posts: 56 posts
Key Themes: Ticket Sales Launch, Designer Spotlights, Valentine's Day, Legacy Series Finale
MAJOR EVENT: Tickets for our 21st annual show go on sale Feb 23!
| Date | Platform | Post Title | Pillar | Caption/Details | Visuals Needed | Status |
|---|---|---|---|---|---|---|
| 2026-02-02 | Spring Preview or Six More Weeks? | Vision | Groundhog Day style forecast: Transitional pieces ready for whatever the season brings. #GroundhogDay #TransitionalStyle | Transitional layering pieces | Needs Visuals | |
| 2026-02-02 | Groundhog Day: Transitional Dressing | Vision | Groundhog Day marks the perfect time for transitional wardrobe planning. #GroundhogDay | Transitional wardrobe showcase | Needs Visuals | |
| 2026-02-02 | Groundhog Day Style | Vision | □ #GroundhogDay forecast: transitional layers for whatever comes next. #SpringPreview | Layered transitional outfit | Needs Visuals | |
| 2026-02-02 | Seasonal Inventory Transitions | Vision | Groundhog Day represents the retail calendar's transition point between winter clearance and spring arrivals. #RetailStrategy | Professional seasonal transition inventory | Needs Visuals | |
| 2026-02-04 | Designer Spotlight: [Designer Name] | Talent | Continuing our designer introductions! Meet [Designer Name], whose collection will hit the FWSAC runway in March for our 21st annual show. #FWSAC2026 | Carousel: Designer headshot + work examples | Needs Visuals | |
| 2026-02-04 | Meet the Designer: [Designer Name] | Talent | Get to know the talent behind FWSAC 2026! We're thrilled to introduce [Designer Name]. Learn more about their aesthetic... | Photo album of designer's work | Needs Visuals | |
| 2026-02-04 | Designer Spotlight: [Designer Name] | Talent | Meet #FWSAC2026 designer [Designer Name]! Get ready for their collection. #SacramentoFashion | Designer headshot/logo with work highlights | Needs Visuals | |
| 2026-02-04 | Introducing FWSAC 2026 Designer: [Designer Name] | Talent | DMR Productions is proud to spotlight the official designers for our 21st annual showcase. Today, we feature [Designer Name], a brand known for... | Professional designer profile | Needs Visuals | |
| 2026-02-06 | #FWSACLegacy: 2021 | Legacy | The comeback season. 2021 was special as we continued our two-decade legacy. #FWSACLegacy | Highlight Reel of 2021 show | Needs Visuals | |
| 2026-02-06 | Legacy Series: 2021 Comeback | Legacy | #FWSACLegacy: 2021—the comeback! This year celebrated resilience, community, and the power of fashion. | 2021 comeback celebration video | Needs Visuals | |
| 2026-02-06 | Legacy: 2021 | Legacy | □ #FWSACLegacy 2021: THE COMEBACK. Resilience + community + live runway. #TBT | 2021 comeback moment | Needs Visuals | |
| 2026-02-06 | 2021: Recovery & Renewal | Legacy | 2021 marked FWSAC's return to live events post-pandemic, demonstrating industry resilience. #IndustryRecovery | Professional 2021 recovery analysis | Needs Visuals | |
| 2026-02-11 | Designer Spotlight: [Designer Name] | Talent | The talent for FWSAC 2026 is unmatched. Say hello to [Designer Name] and get a sneak peek of their aesthetic. #FWSAC2026 | Carousel: Designer headshot + work examples | Needs Visuals | |
| 2026-02-11 | Meet the Designer: [Designer Name] | Talent | Our designer spotlight series continues with the incredible [Designer Name]! See why we're so excited for their collection... | Photo album of designer's work | Needs Visuals | |
| 2026-02-11 | Designer Spotlight: [Designer Name] | Talent | Another #FWSAC2026 designer to watch: [Designer Name]! March is getting closer... | Designer headshot/logo with work highlights | Needs Visuals | |
| 2026-02-11 | Introducing FWSAC 2026 Designer: [Designer Name] | Talent | Our FWSAC 2026 designer cohort represents the best in emerging talent. We are pleased to introduce [Designer Name]... | Professional designer profile | Needs Visuals | |
| 2026-02-13 | #FWSACLegacy: 2022 | Legacy | Bigger and bolder. The story of 2022. #FWSACLegacy | Highlight Reel of 2022 show | Needs Visuals | |
| 2026-02-13 | Legacy Series: 2022 Growth | Legacy | #FWSACLegacy: 2022 was bigger and bolder! Post-comeback expansion brought new designers and renewed energy. | 2022 expanded show highlights | Needs Visuals | |
| 2026-02-13 | Legacy: 2022 | Legacy | □ #FWSACLegacy 2022: BIGGER. BOLDER. Post-comeback expansion in full effect. #TBT | 2022 bold moment | Needs Visuals | |
| 2026-02-13 | 2022: Post-Pandemic Expansion | Legacy | 2022 demonstrated our post-pandemic growth trajectory, reflecting market confidence and consumer demand. #EventGrowth | Professional 2022 expansion analysis | Needs Visuals | |
| 2026-02-14 | Love Your Style: Valentine's Day | Vision | Valentine's Day reminder: The most important love affair is with your personal style. #ValentinesDay #SelfLove | Romantic styling in reds and pinks | Needs Visuals | |
| 2026-02-14 | Valentine's Day: Style Self-Love | Vision | Valentine's Day celebrates all forms of love—including love for yourself. Dress in what makes YOU feel beautiful. | Self-love focused Valentine's styling | Needs Visuals | |
| 2026-02-14 | Valentine's Self-Love | Vision | □ #ValentinesDay: Most important love affair = you + your personal style. #LoveYourself | Valentine's self-love styling | Needs Visuals | |
| 2026-02-14 | Valentine's Day Retail Strategy | Vision | Valentine's Day represents a significant retail opportunity beyond gifting, including the growing "self-purchase" segment. #RetailStrategy | Professional Valentine's retail analysis | Needs Visuals | |
| 2026-02-16 | Presidential Power Dressing | Legacy | Presidents' Day honors leadership. Presidential power dressing: authority that doesn't need to speak. #PresidentsDay #PowerDressing | Presidential-level power suit | Needs Visuals | |
| 2026-02-16 | Leadership Style: Presidents' Day | Legacy | Presidents' Day celebrates American leadership. Power dressing throughout history reflects authority and decision-making. | Leadership-focused power styling | Needs Visuals | |
| 2026-02-16 | Presidential Power | Legacy | □□ #PresidentsDay: Power dressing = authority without words. #PowerSuit | Presidential power styling | Needs Visuals | |
| 2026-02-16 | Executive Presence & Professional Authority | Legacy | Presidents' Day provides context for examining executive presence. Power dressing techniques remain relevant for leaders. #ExecutivePresence | Professional executive authority showcase | Needs Visuals | |
| 2026-02-17 | Year of the Horse: Power & Grace | Vision | Lunar New Year (Feb 17) welcomes the Year of the Horse. Celebrating power, grace, and unstoppable energy. #LunarNewYear #YearOfTheHorse | Red and gold outfit with equestrian details | Needs Visuals | |
| 2026-02-17 | Lunar New Year: Year of the Horse | Vision | Happy Lunar New Year! 2026 is the Year of the Horse, symbolizing power and grace. | Elegant Lunar New Year styling | Needs Visuals | |
| 2026-02-17 | Year of the Horse | Vision | □ Happy #LunarNewYear! Year of the Horse = power + grace + unstoppable energy. | Red and gold celebration styling | Needs Visuals | |
| 2026-02-17 | Extended Cultural Celebrations in Retail | Vision | Lunar New Year represents a multi-week retail opportunity that requires sustained merchandising strategies. #CulturalMarketing | Professional cultural retail strategy | Needs Visuals | |
| 2026-02-18 | TICKETS ON SALE SOON! | Hype | Mark your calendars. FWSAC tickets drop NEXT WEEK. March 13-14. Be ready. #FWSAC2026 #TicketsComingSoon | Countdown teaser graphic | Ready | |
| 2026-02-18 | Ticket Alert: On Sale Next Week! | Hype | SAVE THE DATE: FWSAC 2026 tickets go on sale NEXT WEEK! March 13-14. #FWSAC2026 #TicketAlert | Professional ticket announcement with date emphasis | Ready | |
| 2026-02-18 | Tickets Next Week | Hype | □️ ALERT: #FWSAC2026 tickets drop NEXT WEEK. March 13-14. Set those reminders. | Ticket alert graphic | Ready | |
| 2026-02-18 | Ticketing Opens Next Week | Hype | FWSAC 2026 ticketing opens next week. Early purchase recommended due to limited capacity. #FashionEvents | Professional ticketing announcement | Ready | |
| 2026-02-20 | #FWSACLegacy: 2023 | Legacy | Pushing boundaries. This was 2023. #FWSACLegacy | Highlight Reel of 2023 show | Needs Visuals | |
| 2026-02-20 | Legacy Series: 2023 Boundary Pushing | Legacy | #FWSACLegacy: 2023 pushed creative boundaries! This year demonstrated Sacramento's fashion scene reaching new levels of artistic confidence. | 2023 boundary-pushing moments | Needs Visuals | |
| 2026-02-20 | Legacy: 2023 | Legacy | □ #FWSACLegacy 2023: Pushing boundaries + taking risks = artistic evolution. #TBT | 2023 innovative moment | Needs Visuals | |
| 2026-02-20 | 2023: Creative Maturation | Legacy | 2023 showcased creative maturation within Sacramento's fashion community. #CreativeIndustry #DesignInnovation | Professional 2023 innovation analysis | Needs Visuals | |
| 2026-02-23 | TICKETS ON SALE NOW! | Hype | IT'S TIME! FWSAC 2026 tickets are LIVE. March 13-14. Secure your seats NOW. Link in bio. #FWSAC2026 #TicketsOnSale | High-energy "ON SALE NOW" Reel | Needs Visuals | |
| 2026-02-23 | TICKETS ON SALE NOW! | Hype | The wait is over! Tickets for FWSAC 2026 are officially ON SALE. March 13-14. Secure your seats now! #SacFWTickets | High-energy video montage with CTA | Needs Visuals | |
| 2026-02-23 | Tickets LIVE! | Hype | □️ LIVE NOW! #FWSAC2026 tickets on sale. March 13-14. Grab yours: [Link] #TicketsOnSale | Urgent "ON SALE" graphic | Ready | |
| 2026-02-23 | Ticketing Now Open | Hype | FWSAC 2026 ticketing is now open. Our 21st annual showcase features an expanded designer roster. #FashionIndustry | Professional ticketing open announcement | Ready | |
| 2026-02-25 | Tickets Moving Fast | Hype | Tickets are selling! March 13-14 is approaching. Don't wait. Secure your spot. Link in bio. #FWSAC2026 | Urgency graphic showing ticket momentum | Ready | |
| 2026-02-25 | Tickets Selling Fast | Hype | FWSAC 2026 tickets are moving! If you're planning to attend, don't delay. #SacFW2026 #TicketsSelling | Ticket sales momentum graphic | Ready | |
| 2026-02-25 | Tickets Moving Fast! | Hype | □️ Tickets are LIVE and moving for #FWSAC2026! March 13-14. Grab yours: [Link] | Simple ticket graphic with urgency | Ready | |
| 2026-02-25 | Strong Ticket Sales Momentum | Hype | FWSAC 2026 ticket sales demonstrate strong market interest. Secure attendance registration promptly. #EventManagement | Professional ticket sales update | Ready | |
| 2026-02-27 | #FWSACLegacy: 2024 | Legacy | Last year was one for the books. The final look back at 2024 before we make new history in March! #FWSACLegacy | Highlight Reel of 2024 show | Needs Visuals | |
| 2026-02-27 | Legacy Series: 2024 Excellence | Legacy | #FWSACLegacy: 2024—last year was one for the books! This success sets the stage for our 21st year. See you in TWO WEEKS! | 2024 excellence highlights with teaser | Needs Visuals | |
| 2026-02-27 | Legacy: 2024 | Legacy | □ #FWSACLegacy 2024: Excellence achieved. Sets stage for 2026. TWO WEEKS AWAY! #TBT | 2024 highlight with countdown | Needs Visuals | |
| 2026-02-27 | 2024: Platform Excellence | Legacy | 2024 represented platform excellence across all metrics. This foundation, built over two decades, positions our 21st year for continued success. #PlatformGrowth | Professional 2024 success metrics | Needs Visuals |