REVISED March 2026: Overall Direction & Strategy
The Big Picture
March is "Showtime & Celebration." This is the payoff. Our focus is on a relentless final countdown, exceptional live coverage of our 21st annual showcase, and a powerful post-event wrap-up to cement our success.
How to Read the Calendar
Pillar
This column defines the strategic goal of the post. It's the "why" behind the content.
- Hype & Talent: These are ACTION posts, designed to drive a specific action (like an application or a click).
- Vision & Legacy: These are BRAND posts, designed to build our reputation and showcase our values.
Status
This shows the production stage of the visual assets for each post. It's our at-a-glance to-do list.
Ready: Visuals are complete, approved, and ready to be scheduled.
In Progress: The asset is actively being created or revised by the team.
Needs Visuals: This is a new task in the queue. The creative team needs to start on this.
Other Columns
- Caption/Details: This is the draft text for the social media post itself.
- Visuals Needed: This is the creative brief for the graphics/video team. It describes what the visual should be.
REVISED FWSAC - March 2026 Content Calendar
March 2026 - EVENT MONTH! □
□ FWSAC 21st ANNUAL SHOWCASE: MARCH 13-14 □
Key Themes: Final Countdown, Designer/Model Spotlights, Live Event Coverage, Post-Event Recap
| Date | Platform | Post Title | Pillar | Caption/Details | Visuals Needed | Status |
|---|---|---|---|---|---|---|
| 2026-03-03 | Final Designer Spotlight: [Designer Name] | Talent | Meet [Designer Name]! See their collection LIVE on the runway in just 10 days! #FWSAC2026 | Carousel: Designer headshot + work | Needs Visuals | |
| 2026-03-03 | Final Designer Spotlight: [Designer Name] | Talent | Our final designer spotlight before showtime! Get to know [Designer Name]... | Photo album of designer's work | Needs Visuals | |
| 2026-03-06 | #FWSACLegacy: The Finale | Legacy | The final look back at 2025. Now... are you ready for what's next? ONE WEEK. #FWSACLegacy #FWSAC2026 | Reel transitioning from past to future | Needs Visuals | |
| 2026-03-06 | Legacy Series Finale: 2025 | Legacy | #FWSACLegacy FINALE: 2025 was extraordinary. After reviewing our modern era, we are ready for our 21st year. ONE WEEK! | 2025 finale video | Needs Visuals | |
| 2026-03-06 | Legacy Complete | Legacy | □ #FWSACLegacy Complete! ONE WEEK until we make new history. March 13-14. #FWSAC2026 | 2025 to 2026 transition graphic | Needs Visuals | |
| 2026-03-06 | Legacy Complete: Looking Forward to our 21st Year | Legacy | Our Legacy Series concludes with 2025. This review demonstrates consistent platform growth. March 13-14 represents the culmination of this journey. | Professional legacy completion graphic | Needs Visuals | |
| 2026-03-07 | 6 DAYS | Hype | The countdown is on. #FWSAC2026 | Bold "6" graphic with runway photo | Ready | |
| 2026-03-08 | International Women's Day: She Designs, She Leads | Vision | Celebrating the women who shape fashion. This week, many of them take the FWSAC stage. #IWD2026 #WomenInFashion | Powerful female designer/model showcase | Needs Visuals | |
| 2026-03-08 | Celebrating Women in Fashion | Vision | International Women's Day honors women driving fashion forward. Today we celebrate their leadership, creativity, and vision. | Women in fashion leadership showcase | Needs Visuals | |
| 2026-03-09 | 4 DAYS AWAY | Hype | THIS FRIDAY & SATURDAY. Final tickets available. This is happening. #FWSAC2026 #CountdownMode | Bold "4 DAYS" countdown graphic | Ready | |
| 2026-03-09 | FINAL WEEKEND REMINDER | Hype | 4 DAYS AWAY! FWSAC 2026 hits the runway March 13-14. Limited seating available. This is your final chance. | Urgent reminder graphic | Ready | |
| 2026-03-11 | TWO DAYS TO RUNWAY! | Hype | 48 hours until FWSAC 2026. The runway is ready. Are YOU ready? Last chance for tickets. #FWSAC2026 | High-energy countdown Reel | Needs Visuals | |
| 2026-03-11 | 48 Hours to Showtime | Hype | TWO DAYS! Final preparations are underway. If you don't have tickets yet, now is the time. | Behind-the-scenes preparation energy | Needs Visuals | |
| 2026-03-13 | TONIGHT IS THE NIGHT - DAY 1 | Hype | IT'S HERE. FWSAC 2026 - Night One. See you tonight! #FWSAC2026 #OpeningNight | Opening night announcement | Ready | |
| 2026-03-13 | Instagram Stories | LIVE COVERAGE: Night 1 | Hype | Backstage access, first looks, designer interviews, front row arrivals. LIVE all night. | Real-time video/photo capture | In Progress |
| 2026-03-13 | Opening Night - Day 1 | Hype | TONIGHT! FWSAC 2026 Opening Night. Our 21st year comes to life on the runway. Let's make history. | Opening night celebration graphic | Ready | |
| 2026-03-14 | FINALE TONIGHT - DAY 2 | Hype | Night One was unforgettable. Tonight we finish strong. FWSAC 2026 - Finale Night. #FWSAC2026 #FinaleNight | Finale night announcement graphic | Ready | |
| 2026-03-14 | Instagram Stories | LIVE COVERAGE: Finale | Hype | The final collections. The closing walks. The after-party. Don't miss a moment. LIVE. | Real-time video/photo capture | In Progress |
| 2026-03-14 | Finale Night - Day 2 | Hype | Last night was incredible—TONIGHT we bring it home! FWSAC 2026 Finale Night. Let's make this unforgettable. | Finale night celebration graphic | Ready | |
| 2026-03-15 | Thank You Sacramento | Vision | What an incredible weekend. FWSAC 2026 is wrapped. To every designer, model, sponsor, volunteer, attendee - THANK YOU. #FWSAC2026 #ThankYou | Emotional thank you montage Reel | Needs Visuals | |
| 2026-03-15 | THANK YOU SACRAMENTO! | Vision | FWSAC 2026 is officially wrapped. THANK YOU for making our 21st year our most successful show yet. | Highlight montage from both nights | Needs Visuals | |
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