Status: This is your to-do list. Needs Visuals: A new task. Start here. In Progress: The asset is being created or revised. Ready: Approved and ready for scheduling.

□ DMR BRANDS: SOCIAL MEDIA PLAYBOOK

Our Mission: Stop the Scroll. Every graphic and video is a headline act. We create professional, high-impact visuals that make people feel the energy of the runway, the polish of the production, or the buzz of the city. We don't do boring. We don't do generic.

□ THE GOLDEN RULES: NON-NEGOTIABLES

1. Know Your Brand Voice (CRITICAL)

Before creating, know which handle you're posting for. Each brand has a distinct mission.

Brand Voice & Vibe Audience Goal
□ Fashion Week Sacramento (FWSAC) Aspirational, Professional, Sleek, High-Energy, Exclusive Designers, Models, Buyers, Media, Fashion Enthusiasts Solidify status as the region's top fashion event.
□ DMR Productions Polished, B2B, Authoritative, Industry-Focused Sponsors, Partners, Corporate Clients, Industry Pros Showcase business acumen and production leadership.
□️ Fashion In the City Trendy, Accessible, Fun, Community-Oriented, BTS Local Fashion Lovers, Event-Goers, Influencers Build community and promote Sacramento's fashion scene.

2. Brand First, Always

Every visual must scream the correct brand. Use the official brand kit (fonts, logos, color palette) for the specific handle you are posting to.

3. Match the Brief

The content calendar is your bible. Understand the goal of the post and execute that specific concept. No going rogue.

4. Platform is King

A DMR Productions LinkedIn post is not a Fashion In the City Reel. Design natively for each platform's dimensions, audience, and tone.

5. File Naming is Mandatory

This isn't optional; it's how we move fast and stay organized.

YYYY-MM-DD_BrandHandle_Platform_Post-Title_V#
Example: 2025-10-10_FWSAC_IG_Mental-Health-Style_V1.mp4

#️⃣ HASHTAG STRATEGY

Branded Hashtags (Required on Every Post)

  • FWSAC: #FWSAC #FashionWeekSacramento
  • DMR Productions: #DMRProductions
  • Fashion In the City: #FashionInTheCity #SacFashion

Platform Best Practices

  • Instagram: Aim for 10-20 relevant hashtags. Post in the first comment.
  • Facebook: Use 2-5 relevant hashtags. Place at the end of the post.
  • Twitter (X): Use 1-2 highly relevant hashtags.
  • LinkedIn: Use 3-5 professional, industry-specific hashtags.

✅ ACTIONABLE WORKFLOW: HOW WE GET IT DONE

  1. Check the Calendar: Find posts marked `Needs Visuals`. Note which brand it is for.
  2. Source & Create: Gather approved assets and build the visual according to the brand's specific voice.
  3. Submit for Review: Upload your draft to the correct folder (e.g., `Social Media > Drafts > FWSAC`) and tag me.
  4. Finalize & Organize: Implement revisions quickly and move the final version into the `Ready to Schedule` folder.

SOCIAL MEDIA VIDEO LOG

Quick Start Guide - Fashion in the City Video Logging

□ Quick Start Guide

Fashion in the City - Video Logging

□ YOUR GOOGLE SHEETS TEMPLATE
https://docs.google.com/spreadsheets/d/12t57jCB80pexPGx5aauPa-Ez8ugDjy_TErYgdRec30Q/edit?usp=sharing

IMPORTANT: Make a copy of this template before you start!
Do NOT edit the original template directly.

Getting Started (3 Simple Steps)

1 Make Your Copy

Click the link above to open the template, then:

  • Click File → Make a Copy
  • Rename it: Video Inventory - [Your Name] - [Assigned Page Name]
  • Example: Video Inventory - Sarah Johnson - Fashion Week Sac FB
  • Click Make a Copy
2 Fill In Your Information

In Row 2 of YOUR copy (not the template), fill in:

  • B2 (Intern Name): Your full name
  • D2 (Assigned Page): The page name your supervisor gave you
  • F2 (Platform): Facebook or Instagram
  • H2 (Start Date): Today's date
3 Share With Your Supervisor

Share your copy so your supervisor can track your progress:

  • Click the blue Share button (top right)
  • Enter your supervisor's email
  • Set permission to Editor
  • Click Send
⚠️ CRITICAL RULE: Only work on the page assigned to you by your supervisor. Do not log videos from other pages or profiles.

How to Log Each Video

1 Navigate to Your Assigned Page

Facebook:

  • Go to facebook.com and log in
  • Navigate to your assigned page
  • Click Videos in the left sidebar
  • Sort by date (oldest first recommended)

Instagram:

  • Go to instagram.com and log in
  • Navigate to your assigned profile
  • Check three locations: Feed posts (with play icon), Reels tab, IGTV tab
2 Collect Video Information

For each video, gather:

  • The video title or caption
  • The complete video URL (Share → Copy Link)
  • Post date
  • Video length/duration
  • Number of views
  • What type of content it is
3 Enter Data in Google Sheets

Starting at Row 7 (Rows 5-6 are examples), fill in each column:

Column A - #
Already numbered for you (1, 2, 3...) - don't change
Column B - Platform
Click and select from dropdown: Facebook, Instagram (Feed), Instagram (Reel), or Instagram (IGTV)
Column C - Video Title/Caption
Copy the exact title or caption text from the post
Column D - Video URL
Paste the FULL URL (Share → Copy Link)
Column E - Post Date
Format: MM/DD/YYYY (e.g., 03/15/2023)
Column F - Duration
Format: MM:SS or HH:MM:SS (e.g., 3:45 or 1:23:45)
Column G - Category
Click and select from dropdown (see category list below)
Column H - Series
Click and select if video belongs to a series, or choose "None"
Column I - Views/Engagement
Enter view count, play count, or engagement number shown
Column J - Notes
Add any important details (quality issues, special features, etc.)
□ CATEGORY DEFINITIONS

Use the dropdown menu in Column G - pick the best match:

  • Runway Show - Full fashion show footage
  • Interview - Conversations with designers, models, industry people
  • Behind-the-Scenes - Backstage, prep, setup footage
  • Designer Feature - Spotlight on specific designer or collection
  • Model Profile - Model-focused content
  • Event Coverage - General event documentation
  • Tutorial - How-to or educational content
  • Promotional - Ads or promotional clips
  • Other - Doesn't fit above (explain in Notes column)
✅ Best Practices
  • ✓ Work on 10-20 videos at a time, then take a break
  • ✓ Use two browser tabs - one for social media, one for Google Sheets
  • ✓ Work chronologically (oldest to newest OR newest to oldest)
  • ✓ Copy URLs exactly - don't shorten or modify them
  • ✓ Use the dropdown menus for Platform, Category, and Series
  • ✓ Save frequently - Sheets auto-saves but press Ctrl+S / Cmd+S to be sure
  • ✓ Update your supervisor on progress weekly

Quick Troubleshooting

❓ Can't find the video URL?
Facebook: Click video → Share button → Copy Link
Instagram: Open post → Three dots (•••) → Copy Link
❓ Video has no title/caption?
Write a brief description of what you see, add [NO CAPTION] in Notes
❓ Not sure which category?
Choose "Other" and describe it in the Notes column
❓ Video won't play or is deleted?
Still log it! Note "Video unavailable as of [today's date]" in Notes
❓ Need to add more rows?
Right-click on any row number → Insert 1 row below
✅ Before You Submit

Review your work - check that:

  • ☐ All URLs are complete and clickable
  • ☐ Dates are formatted as MM/DD/YYYY
  • ☐ Durations are formatted as MM:SS or HH:MM:SS
  • ☐ You used dropdown menus (not typed) for Platform, Category, Series
  • ☐ Notes are filled in for unusual or important videos
  • ☐ No rows are completely blank
  • ☐ Your name and page are filled in at the top (Row 2)
  • ☐ Sheet is shared with your supervisor
❓ Questions or Problems?

Supervisor: Duane Ram
Email: [email protected]
Phone: Available via Text

Don't guess! If you're unsure about anything, reach out immediately. Email me the link to your list once it's created.

You've got this! Thank you for preserving fashion history! □✨